CHARMAINE

Creative Direction

Photography

Videography

Director

Cover Art

Social / Lifestyle Content

Merch Design

Working very closely with Charmaine in her role as her Creative Director, Spencer facilitates and oversees all aspects of Charmaine's visual media creations. This encompasses a wide range of tasks that involve, but are not limited to, conceptualizing press images, designing innovative album covers, crafting engaging tour visuals, directing videos, styling looks, and curating merchandise design that reflects her artistic vision.

My role is to find and thoughtfully develop the artist’s unique brand identity and help them effectively convey that message to the public audience. This involves carefully honing in on an artist’s personal style, tastes, visual persona, and overall public image in a way that resonates. This covers a wide range of elements, including everything from the clothes they choose to wear and how they style their hair to the types of content they’re posting on social media and what their music videos ultimately look like.

A woman with bright yellow hair is sitting on the grass, talking on a vintage orange telephone. She is dressed in a denim dress with styled makeup, large hoop earrings, colorful jewelry, and has tattoos on her arms. She is smiling happily with a purple chair and a retro purple telephone beside her, surrounded by pink and white flowers, with a background of a blue sky with white clouds.
Three women inside and around a black car in a dark room with a large backdrop showing a street scene at night, illuminated by streetlights.
A woman with dark hair, dark lipstick, and sunglasses standing in a decorated room with candles, a globe, and Victorian-style furniture.
A woman performing on stage at night in front of a large crowd, wearing a shiny black outfit and high-heeled boots.
Performer on stage under red lights with a large yellow screen in the background displaying the word 'MANIFESTO'.

COVER ART DESIGN

  • A hand with multiple colorful, shiny rings is held vertically, with the index finger pointing upward. The background features a rainbow gradient with pink, yellow, green, blue, and purple, and the hand is outlined by a bright green border.

    LOGIC FREESTYLE

  • Three women with vibrant hairstyles and accessories pose inside a neon-lit box in a dark room with purple lighting and palm trees in the background.

    BAD BITCH MENTALITY

  • A woman dressed in an elegant gold and blue gown, sitting on clouds with a dreamy sky background, holding a gold leaf and wearing butterfly hair accessories.

    HOOD AVANTE GARDE EP

  • An album cover featuring a woman with curly hair wearing sunglasses, a fur coat, and gloves with leopard print leaning out of a vintage car window in a neon-lit urban setting. The text on the cover includes the artist name 'Charmaine' and the album title 'WOOD!' in bright yellow neon style, with a parental advisory label at the bottom.

    WOO!!

TOUR VISUALS

MUSIC VIDEOS

⭐️

MUSIC VIDEOS ⭐️

Directed by: Spencer Edwards Produced by: Fabio H Buritica Executive Produced by: Ben Knechtel DP: David Schuurman Assistant Producer: Caroline Torti 1st AD: Travis Didluck 1st AC: Steele Fernandes Gaffer: Mike Lyte Label: Warner Music Canada

Directed by: Spencer Edwards DP: Spencer Edwards Label: Warner Music Canada

Director: Spencer Edwards Prod Co: Silent K Executive Producer: Ben Knechtel Producer: Fabio H Buritica Cinematography: David Schuurman 1st AC: Alex Chung Grip: Nicolas Rodriguez Art Director: Ashlyn Vickery Wardrobe Stylist: Spencer Edwards & Charmaine Hair and Makeup: Kayla Richards Colourist: Brock Cruess @ The Vanity BTS: Ryan Rivera BTS Assistant: Christian Willie Editor : Spencer Edwards Label: Warner Music Canada