Charmaine was living in a run-down Motel 6, crammed into a single room with her parents and three siblings when she wrote her first song. Fast forward to the present and Charmaine is one of Canada’s most buzzed-about new artists, with an exhilarating blend of brash hip-hop swagger and addictive R&B appeal that already has critics hailing her as rap’s Queen of the North.

Born in the Zimbabwean capital of Harare, Charmaine relocated to the United States at the age of five, bouncing around the Midwest with her family at first before eventually settling in Nashville for a large chunk of her childhood. Living in the American South was an eye-opening experience, but by the time high school rolled around, Charmaine was already on the way to her next culture shock, this time heading north of the border to Toronto.

Fast forward to the present and Charmaine is one of Canada’s most buzzed-about new artists, with an exhilarating blend of brash hip-hop swagger and addictive R&B appeal that already has critics hailing her as rap’s Queen of the North.


Overall Creative Direction for Charmaine  from 2020 - Present 

Working very closely with Charmaine as her Creative Director, Spencer facilitates and oversee's all of  Charmaine's visual media. This involves but not limited to; conceptualizing press images, album covers,  tour visuals, video directing, styling, and merchandise design.

Client:

Warner Music Canada

Album Cover:

Hood Avant Garde

Hood Avante Garde ( Deluxe )

Cover Credits: 

BOLD ( Debut Single )

WOO!

BBM 

LOGIC 

Campaigns 

Charmaine | First on Soundcloud


Other tasks includes:

Campaign Creative Direction

Album Art Creative Direction

Album & Single Art Photography and Design

Video Concepts & Direction 

Tour/ Show Visuals

BTS Content & VLOG Content

Social / Lifestyle Content

Styling

COVER ART

BOLD (debut single )


WOO!


HOOD AVANT GARDE EP


BBM 

Charmaine has been selected as the only Canadian artist among nine global acts for 2021’s First On SoundCloud. The campaign spotlights groundbreaking artists from across SoundCloud’s global community for a year-long investment is making them the next generation of global music stars. Spanning hip hop, electronic and pop, these artists represent the more than 10 million creators heard on SoundCloud every month.

DOUBLE DUTCH ( OFFICIAL MUSIC VIDEO )

Executive Producer: Ben Knetchel Producer: Fabio Buritica Director: Spencer Edwards Cinematographer : David Schuurman Assistant Producer: Caroline Torti 1st AD: Travis Didluck  1st AC: Steele Fernandes  Gaffer: Mike Lyte Creative Dir: Leshaunda Grey Choreographer: Percy Anane-Dwumfour Wardrobe Stylist: Alexis Kandelas Hair & Makeup : Alison henthorn Key Makeup: Zayanna Beckford Key Hair: Jody Richards Art Director: Kerry Noonan Art Dept. Coordinator: Dylan LattimerProduction Assistant : Taylor Winter king VFX: Shane Drever Colourist: Jason Zukowski BTS: Ryan Rivera Dancer: Isaiah Peck Dancer : Monique PascallDancer : Lyrykz Dancer : Samuel Davilmar Dancer : Sanii Williams Dancer: Savannah Williams Label : Warner Music Canada 





LOGIC ( OFFICIAL MUSIC VIDEO )

Producer: Spencer Edwards Directed: Spencer Edwards Cinematography: Spencer Edwards Edited: Spencer Edwards


Double Dutch BTS

Images and video shot by Ryan Rivera

Using Format