
Inspired by the 90’s sitcom era, Friends with benefits is a video that revolve around a girls' night sleepover between best friends. One of the girls is having boy trouble/breakup issues and her friends begin consoling her and trying to take her mind off things. Reassuring her she should never let anyone make her feel like she isn't worth it because she is "THAT BITCH!”! The ladies then begin pouring themselves champagne while they indulge in mani’s-pedis, crab legs , and each other’s company. As the video approaches the end, the friend who felt down felt so much better that she had her girlfriends. Showing everyone that real friends/bonds last a lifetime.

Beginning on the set of this music video (self-aware), Ratchet Charmaine faces off in a rap battle against Renaissance Charmaine (a gaudy gold-framed victorian era painting on the wall). The camera navigates back and forth between the modern and historicworlds. Picture the camera moving into the victorian world with Renaissance. Charmaine energetically coming to life, performing the song. The video levels up as background dancers get in on the battle, backing Ratchet Charmaine. The video culminates with Ratchet Charmaine taking her rightful place on the throne IN the painting.
Partnered with Club St Denis to produce a collection of premium photo and video assets for a digital marketing campaign designed to attract new members and clientele through Meta advertising. The campaign blended refined visual storytelling with lifestyle-driven content, highlighting the club's timeless character, distinguished atmosphere, and exclusive member experience.
Located within a historic heritage building on Sherbrooke Street, Club St Denis has been a landmark of Quebec's cultural and business community for more than 135 years. The creative direction was developed to honor the club's legacy while presenting it through a modern, aspirational lens for today's audience.
Partnered with Club St Denis to produce a collection of premium photo and video assets for a digital marketing campaign designed to attract new members and clientele through Meta advertising. The campaign blended refined visual storytelling with lifestyle-driven content, highlighting the club's timeless character, distinguished atmosphere, and exclusive member experience.
Located within a historic heritage building on Sherbrooke Street, Club St Denis has been a landmark of Quebec's cultural and business community for more than 135 years. The creative direction was developed to honor the club's legacy while presenting it through a modern, aspirational lens for today's audience.


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A branded testimonial capturing a homeowner's experience with their Toja Grid installation, focusing on the lifestyle benefits, increased outdoor enjoyment, and the value the product brought to their home.
A branded testimonial capturing a homeowner's experience with their Toja Grid installation, focusing on the lifestyle benefits, increased outdoor enjoyment, and the value the product brought to their home.